In the ever-expanding universe of wellness apps, “BreatheEasy” has taken the world by storm. Unlike other meditation or mindfulness apps, BreatheEasy has a singular purpose: to remind its users to breathe in and out. And for the luxury of this essential reminder, it charges a modest monthly subscription fee of $9.99.
The app, available on all major platforms, sends users periodic notifications: “Time to inhale!” followed shortly by, “And… exhale.” Users can customise the frequency of reminders, from every few seconds to several minutes, depending on how often they need to be reminded of this life-sustaining activity.
Founder and CEO of BreatheEasy, Tim Airway, shared the inspiration behind the app: “I realised that with the hustle and bustle of modern life, people often forget the basics. Like breathing. We’re here to help them remember.”
While many have praised the app for its minimalist approach and intuitive design, others are scratching their heads.
“I mean, I’ve been breathing just fine for the past 30 years,” said local resident Lisa Lungs. “But now, for some reason, I feel anxious if I miss a notification.”
Surprisingly, BreatheEasy has found a niche, boasting over a million downloads in its first month. The premium version, which costs an additional $4.99/month, offers motivational quotes with each breath reminder, such as “Each breath is a new beginning” and “Inhale the future, exhale the past.”
Financial analyst Dale Dollar commented on the app’s success, “It’s pure genius. Take something humans have done for millennia, package it with a sleek design, slap on a subscription model, and watch the profits roll in.”
BreatheEasy’s next update promises even more groundbreaking features, like reminders to blink and occasional prompts to shift posture. The ‘BreatheEasy Suite’ will also include an additional tiered subscription model for users who want the full ‘humaning’ experience.
While it remains to be seen if BreatheEasy will sustain its initial success or simply fade away as a curious chapter in the annals of app history, for now, many are inhaling its offerings and exhaling their cash.